The Smarter, More Affordable Way to Sell Your Home in DFW

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AI-powered flat-fee listings for modern home sellers

⭐⭐⭐⭐⭐ 5.0-Star Rated in DFW

Deep Local Knowledge. Proven Results.

From homes in Waxahachie to fast-moving markets in Dallas, Mesquite, Garland, and Fort Worth, our sellers and buyers consistently rate us: 5.0 across Responsiveness, Local Knowledge, Process Expertise, and Negotiation.

"Made selling our home of 30+ years feel easy—never any pressure, always available, and sold for a price we were thrilled with." — Verified DFW Seller

Get Started for Just $395

Why pay 3%—or even 1%—when you can list for a $2,495 total flat fee? Pay just a $395 setup fee upon signing and the remaining $2,100 at closing.

Questions first? Book a 15-Min Call or text (469) 694-3810.

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  • Premium Plan - $2,495

    $395 Setup Fee| $2,100 Paid at Closing | Buyer Broker Compensation: Not Included (Seller Optional)

    Our streamlined flat-fee listing plan built for equity-focused sellers who want pro HDR photography, AI contract summaries, and full MLS exposure while managing their own negotiations—without paying traditional listing commissions.

    • Full MLS & Portal Syndication: Listing syndicated across Zillow, Realtor.com and 100+ national real estate sites.

    • Pro HDR Photography: High-resolution architectural photography designed to maximize showings.

    • Bluetooth Lockbox: Secure, real-time tracked lockbox access exclusively for licensed buyer agents

    • Automated Showing Scheduling: Instant mobile showing requests —approve, decline, or suggest new times with a single tap from your phone.

    • AI Deal Analyzer™ & Direct Offer Routing: Instant routing of incoming offers with plain-English AI summaries of key terms, contingencies, and estimated seller net proceeds.

    • TREC Minimum Broker Compliance: Statutory broker oversight, mandatory Texas disclosures, and prompt presentation of all offers and counteroffers while you handle negotiations directly.

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  • Concierge Listing

    $0 Upfront | Commission Paid at Closing (Based on Sales Price) | Buyer Broker Compensation: Not Included (Seller Optional)

    Full-service, white-glove representation from pre-listing prep to the closing table—including dedicated Broker on Demand negotiation, on-site vendor management, and hosted open houses.

    Everything in Premium, Plus:

    • Dedicated Broker Negotiation & Contract-to-Close: Full 1-on-1 local representation to review offers, draft counteroffers and amendments, negotiate repair demands, and manage title, appraisal, and escrow deadlines through closing.

    • Precision Pricing & Market Positioning: Deep-dive comparative market analytics and launch positioning strategy designed to capture peak market value.

    • Strategic Hosted Open Houses: Local promotion, and on-site open house hosting to drive buyer competition and urgency.

    • On-Site Listing Prep Walkthrough: In-person room-by-room consultation identifying high-ROI cosmetic updates, decluttering, and staging priorities to maximize buyer appeal without overspending.

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Important Disclosure Regarding Buyer Broker Compensation: Plan fees cover Simple Sell listing representation only. Broker compensation is negotiable and is 100% optional—you retain full flexibility to negotiate buyer-agent compensation or concessions on an offer-by-offer basis. (See FAQ #2 for how offers work.)

No lock-in contracts. Premium setup fees are 100% refundable prior to MLS activation (less completed third-party photography). [View cancellation terms by plan in our FAQ →]

Still have questions before getting started?

Saving money shouldn’t feel confusing. If you want to confirm which plan fits your home or get more details —Schedule a 10-Minute Q&A Call or text us a quick question (469) 694-3810.

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See Your Savings on a $350,000 DFW Home

  • Traditional 3% Listing Fee: $10,500

  • Simple Sell Premium Plan: $2,795 Save $7,700

Example based on a $350,000 sales price compared to a 3% listing-side fee and does not include optional buyer-agent compensation. Commissions are negotiable, and independently set by each brokerage.

Frequently Asked Questions (FAQ)

1. Can I cancel my listing with Simple Sell? Yes—anytime before accepting an offer, with zero closing fees owed:

  • Before MLS Activation: 100% refund of your Premium setup fee (minus completed third-party photography), or $0 owed on the Concierge Plan.

  • After MLS Activation: Premium setup fees become non-refundable (covering completed CMA, paperwork, and setup) with $0 extra to cancel. Because Concierge is $0 upfront, a $495 cancellation fee applies once live on the MLS.

2. Can I choose not to pay a buyer's agent commission? Yes. Under NAR rules and Texas law (including Texas Senate Bill 1968), buyer-agent compensation is never set on the MLS and is 100% optional. If you don't offer a fee upfront, offers work in one of three ways:

  • Negotiated Concession: The buyer requests agent compensation in the purchase contract. You can accept, counter, or decline based on your net proceeds.

  • Buyer Self-Funding: The buyer pays their agent directly under their representation agreement.

  • Unrepresented Buyer: A buyer submits an offer directly with no buyer-agent fee involved.(Note: Flexibility on concessions often attracts a wider buyer pool. Our Premium and Concierge plans include broker advisory to evaluate net proceeds on every offer.)

3. What is the main difference between the 2 Listing Plans?

  • Premium ($2,795 Total | $395 Upfront, $2,400 at Close): Complete with Pro HDR Photography, AI-crafted descriptions, a Supra® Bluetooth lockbox, and one-tap scheduling. You'll also get AI Deal Analyzer™ plain-English offer summaries and full TREC broker compliance while you negotiate directly and keep thousands in equity.

  • Concierge ($0 Upfront | Negotiated Commission at Close): Full white-glove local representation. Includes everything in Premium plus pre-listing prep to the closing table—including dedicated Broker on Demand negotiation and hosted open houses.

4. What happens after I sign up?

  1. Onboarding & Audit: Our broker team audits your mandatory Texas disclosures and prepares your listing packet.

  2. Media & Lockbox: We dispatch your electronic lockbox and yard sign (and schedule HDR photography for Premium and Concierge plans).

  3. MLS Launch: Your home syndicates to 100+ sites (Zillow, Realtor.com, Trulia), and you receive live access to your showing scheduler and offer vault.

5. Who handles showings and open houses?

  • Premium Plan: Licensed buyer agents request tours through our automated showing system; once you approve, they enter via lockbox. You host any unrepresented buyers directly.

  • Concierge Plan: Buyer agents use the automated showing network, while a dedicated local Simple Sell agent hosts unrepresented buyers in person and runs all weekend open houses.

6. Are there any extra fees when my home sells? No hidden brokerage fees—you simply pay the remaining balance of your selected plan at closing ($2,400 for Premium, or your negotiated rate for Concierge). Standard third-party closing costs—such as title company fees, owner's title policy, and any buyer-agent compensation or concessions you agree to during negotiations—are separate and paid from your proceeds at closing.

7. Do you need to visit my home in person before listing?

The Premium Plan is 100% remote using DFW MLS data, tax records, and a virtual walk-through if needed—while in-person property visits are included exclusively with our Concierge Plan.

8. What if I need assistance during the selling process? Our broker support team is available Monday–Friday, 9:00 AM – 6:00 PM (Central Time), with limited Saturday morning slots (10:00 AM – 1:00 PM) by appointment: