The Smarter, More Affordable Way to Sell Your Home in DFW
AI-powered flat-fee listings for modern home sellers
⭐⭐⭐⭐⭐ 5.0-Star Rated in DFW
Deep Local Knowledge. Proven Results.
From homes in Waxahachie to fast-moving markets in Dallas, Mesquite, Garland, and Fort Worth, our sellers and buyers consistently rate us: 5.0 across Responsiveness, Local Knowledge, Process Expertise, and Negotiation.
"Made selling our home of 30+ years feel easy—never any pressure, always available, and sold for a price we were thrilled with." — Verified DFW Seller
Listing Plans Starting at $995
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Basic Plan -$995
$495 Upfront Retainer | $500 Paid at Closing | Buyer Broker Compensation: Not Included (Seller Optional)
Built for self-sufficient DIY sellers. We combine smart automation and simple AI tools to streamline listing prep, property descriptions, and paperwork—passing those savings directly to you. Get full MLS exposure, a Texas-compliant document vault, and pre-listing broker oversight while managing your own showings and contract negotiations.
Full MLS & Portal Syndication: Listing placement on the local MLS plus 100+ sites (Zillow, Realtor.com, Trulia).
24/7 Showing Scheduler: Buyer agents book online through our showing app
Instant Offer Routing: Instant Offer Routing: Centralized offer delivery sent straight to your inbox.
24/7 Paperless Vault: Online access to all required contracts, addendums and video tutorials.
Pre-Listing Broker Compliance: Review of your mandatory TREC disclosures before going live.
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Premium Plan - $2,995
$995 Upfront Retainer | $2,000 Paid at Closing | Buyer Broker Compensation: Not Included (Seller Optional)
Our flagship advisory plan. Perfect for equity-focused sellers who want professional media, AI contract analysis, and expert broker negotiation—without paying standard commissions.
Everything in Basic: Includes full MLS syndication, AI copywriting, offer routing, and TREC compliance review.
Pro HDR Photography: High-resolution architectural photography
AI Deal Analyzer™: Instant AI summaries of incoming contract terms, and net seller proceeds.
Remote Broker Negotiation: Expert broker representation to negotiate contracts, repair demands, Etc.
Contract-to-Close Coordination: Support managing escrow deadlines, title, appraisal, and closing paperwork.
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Concierge Listing
$0 Upfront | Commission Paid at Closing (Based on Sales Price) | $495 Early Termination Fee ) Buyer Broker Compensation: Not Included (Seller Optional)
Strategic Hosted Open Houses: Full-service agent prep, promotion, and on-site hosting designed to drive buyer competition and urgency.
Precision Pricing & Market Positioning: Deep-dive comparative analytics and positioning strategy to capture peak market value.
On-Site Vendor & Prep Management: Complete oversight of pre-listing repairs, staging consultation setup, contractor quotes, and cleaning crews.
White-Glove Representation: Dedicated 1-on-1 local agent representation (6 Month Term).
Important Disclosure Regarding Buyer Broker Compensation: Plan fees cover Simple Sell listing representation only. Broker compensation is negotiable and is 100% optional—you retain full flexibility to negotiate buyer-agent compensation or concessions on an offer-by-offer basis. (See FAQ #2 for how offers work.)
No lock-in contracts. Basic and Premium setup fees are 100% refundable prior to MLS activation (less completed third-party photography). [View cancellation terms by plan in our FAQ →]
Still have questions before getting started?
Saving money shouldn’t feel confusing. If you want to confirm which plan fits your home or get more details —Schedule a 10-Minute Q&A Call or text us a quick question (469) 694-3810.
See Your Savings on a $350,000 DFW Home
Traditional 3% Listing Fee: $10,500
Simple Sell Premium ($2,995): Save $7,500
Simple Sell Basic ($995): Save $9,500
Example based on a $350,000 sales price compared to a 3% listing-side fee and does not include optional buyer-agent compensation. Commissions are negotiable, and independently set by each brokerage.
Frequently Asked Questions (FAQ)
1. Can I cancel my listing with Simple Sell? Yes—anytime before accepting an offer, with zero closing fees owed:
Before MLS Activation: 100% refund of your Basic or Premium setup fee (minus completed third-party photography), or $0 owed on the Concierge Plan.
After MLS Activation: Basic and Premium setup fees become non-refundable (covering completed CMA, paperwork, and setup) with $0 extra to cancel. Because Concierge is $0 upfront, a $495 cancellation fee applies once live on the MLS.
2. Can I choose not to pay a buyer's agent commission? Yes. Under NAR rules and Texas law (including Texas Senate Bill 1968), buyer-agent compensation is never set on the MLS and is 100% optional. If you don't offer a fee upfront, offers work in one of three ways:
Negotiated Concession: The buyer requests agent compensation in the purchase contract. You can accept, counter, or decline based on your net proceeds.
Buyer Self-Funding: The buyer pays their agent directly under their representation agreement.
Unrepresented Buyer: A buyer submits an offer directly with no buyer-agent fee involved.(Note: Flexibility on concessions often attracts a wider buyer pool. Our Premium and Concierge plans include broker advisory to evaluate net proceeds on every offer.)
3. What is the main difference between the 3 Listing Plans?
Basic ($995 Total | $495 Upfront, $500 at Close): Tech-first "Limited Service" plan for DIY sellers. Includes full MLS/portal syndication, AI listing copy, Paperless Pipeline vault access, and pre-listing broker compliance review while you manage showings and negotiations.
Premium ($2,995 Total | $995 Upfront, $2,000 at Close): Our flagship advisory plan. Includes everything in Basic plus HDR photography, AI Deal Analyzer™, remote broker negotiation advocacy, and full Contract-to-Close coordination.
Concierge ($0 Upfront | Negotiated Commission at Close): Full white-glove local representation. Includes everything in Premium plus paid social retargeting, hosted open houses, staging consultation, and in-person showings for unrepresented buyers.
4. What happens after I sign up?
Onboarding & Audit: Our broker team audits your mandatory Texas disclosures and prepares your listing packet.
Media & Lockbox: We dispatch your electronic lockbox and yard sign (and schedule HDR photography for Premium and Concierge plans).
MLS Launch: Your home syndicates to 100+ sites (Zillow, Realtor.com, Trulia), and you receive live access to your showing scheduler and offer vault.
5. Who handles showings and open houses?
Basic & Premium Plans: Licensed buyer agents request tours through our automated showing system; once you approve, they enter via lockbox. You host any unrepresented buyers directly.
Concierge Plan: Buyer agents use the automated showing network, while a dedicated local Simple Sell agent hosts unrepresented buyers in person and runs all weekend open houses.
6. Are there any extra fees when my home sells? No hidden brokerage fees—you simply pay the remaining balance of your selected plan at closing ($500 for Basic, $2,000 for Premium, or your negotiated rate for Concierge). Standard third-party closing costs—such as title company fees, owner's title policy, and any buyer-agent compensation or concessions you agree to during negotiations—are separate and paid from your proceeds at closing.
7. Do you need to visit my home in person before listing? No. Our streamlined process uses local DFW MLS data, tax records, and your property photos—or a quick virtual video walk-through if needed—to price and launch accurately without traditional appointment overhead. (In-person walk-throughs are included on our Concierge plan.)
8. What if I need assistance during the selling process? Our broker support team is available Monday–Friday, 9:00 AM – 6:00 PM (Central Time), with limited Saturday morning slots (10:00 AM – 1:00 PM) by appointment:
💬 Text Us: (469) 694-3810 (text-only line)
📅 Prefer a Call? [Schedule a Free 15-Minute Call]
📧 Email: contact@sellingdallas.net